WeeKee Today

technology and board games lover 

Diesel price is down

Yeah diesel is down again by 4 cents to 1.243 a litre before discount as reported by Today Online. We would soon be seeing a reduction in our transport fares as our world class transport companies pass the savings to the commuters. I am so looking forward to some savings. Though not a lot, the saving sure can buy me a nice cup of Starbucks coffee every month.

Oh wait, I forgotten that transportation fares are not directly linked to fuel prices. There goes my wishful thinking again...

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My game of the year, Stone Age

There had been lots of really great games in the year 2008. Yet if i were to choose the game of the year, I would definitely award it to the game Stone Age by Michael Tummelhofer and Bernd Brunnhofer. In my opinion, it has got to be the best produced game I have seen to date. To me, the best board game isn't just about the game mechanics but rather the whole game play experience. Let me share with you why I think it is the best showcase of the joy of board gaming.

The cover box for Stone Age

Game Components

This game definitely has the best game components that I ever seen. The artwork for the whole game is simply awesome. The little bits and pieces are of really high quality. The attention to detail to every part of the game is amazing. Rio Grande did a fabulous job. To better appreciate the quality, you just need to compare it with crappy production standards by Hasbro (look at what they did to Acquire).

The rulebook is clearly illustrated. Never under estimate the importance of good rulebook. Some good games are under rated due to incomprehensible rules that no one bothers to find out how to go about playing them.

Great illustration. If I am not wrong, it must be done by the same artist who work on the game Pillars of the Earth.

I simply love the effort put into the artwork for board. Some board gamers do not really value the importance of good components. To me, great components really add to the whole gaming experience.

Game Play

When it comes to game play, Stone Age does not disappoint me at all. I would admit that that the game play isn't as deep as games like Agricola and Caylus but it is just as fun and exciting. There are various approaches to victory though the game tends to be more of about tactics rather than strategy. The idea behind the game play is simple. Every player starts with 5 workers that can be assigned to work at different part of the board.

By playing your workers at different areas, you get different resources.

There are wood, brick, stone and gold that can be collected. Again look at the quality of the components used for the various resources. One interesting aspect of the game is how the resources are collected.

Players need to throw dice to determine the amount of resources that you get. Most gamers would notice that Euro board games seldom use dice but there seem to be a new trend of Eurogames incorporating the use of dice even in strategy games. Some gamers might dislike the use of dice in games as it result in the game becoming more luck based. For me, Stone Age shines in its approach. The idea is simple. By assigning more workers to gather a resource, you get to roll more dice which gets you more points. Players can collect tools that help them add more points to their dice throw. Different resource required different points. For example, wood requires 3 points per piece while gold requires 6.

Though there is still a certain degree of luck, the extent of it impact is greatly reduced. This adds excitment to game by incorporating some level of randomness but at the same time it never gets too luck based compared to games like Settlers of Catan.

Notice the amount detail that was put into the design of something as simple as the food token.

It may sound simple but players need to balance the size of their family (start with 5) and their food. Growing your family allows you to have more workers to collect the resources but at the same time it also means another mouth to feed. The penalty for not being able to feed your family is a whooping 10 points deduction! Players need to manage their workers and resources effective so as to collect the various resources to build buildings or collect the different cards that will give them the victory points.

Theme

Last but not least, I cover a bit about the theme. For stone age, the theme matches very well with the gameplay. It doesn't feel like the theme was an after thought. From the hunting of the food, to the use of the tools, everything gel pretty nicely with the theme.

The starting player marker. Most games you just get a simple cylinder wood piece as an indicator.

You can get your worker to work in the field. This will help you increase your food production level so that you can be assured of certain amount food so you do not to have to depend totally on hunting for your food supply.

The love hut is definitely the most memorable aspect of the game. Simply place 2 workers at the love hut. At the end of the turn, you get another new addition to your family. Remember though, this also means that you need more food. Get horny too early in the game and you might end up with a family that is too big for you too cope!

Conclusion

From purely a game play perspective, i would still prefer Agricola for the deeper mechanics. However from a board gaming experience, Stone Age really stands out. It is not just about a single aspect of the game but how the various aspects of the game work so well together that make Stone Age so enjoyable. Thought it is not difficult to play, I would not consider it as a gateway game for newbies. They might enjoy it but it is a pity not to be able to appreciate it. Stone Age is just like wine, some enjoy it while others appreciate it.

To me, it deserves to be the game of the year.

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Filed under  //   board gaming  

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Bonding through Board Games

After the reunion dinner, my partners and I decided to meet up for some board gaming fun.

       

Tonight session was really good as we brought along one of best games in the year of 2008, Agricola. We seldom have the time to sit down and play games together and Agricola did not disappoint as we engage in an intense battle of wits for over 2 hours. It was really tough trying to manage all the different elements of the game. You need to plant crops, rearing animals, grow your family and at the same time ensuring that all your family members are adequately fed.

Evelyn won with a whopping 48 points while the rest of us are barely over 20 points!

It was simply one of the best gaming session that I had for a long time. Everyone of us had been busy with our own stuffs that we did not really get together for a long time. The past year had also not been easy for the business and working together with each other when we are both good friends and business partners can be challenging at times.

Despite the ups and downs, nothing can be happier than the fact that the team is still togeher, enjoying the simple joys of board gaming. Like what I always say,

"Folks that play together, stay together."

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Filed under  //   board gaming   life  

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What's up with the plastic bags?

I read a writeup on Today Online a yesterday where a reader was commenting that the Bring Your Own Bag campaign wasn't that successful. The suggestion was to make people pay more (20 cents) for each plastic bag. Crazy!

Seriously I don't know what is wrong with our mindset. We just have this pay and pay mentality ingrain into us. We just approach problems by punishing consumers and making them pay more. Instead of punishing me for using plastics bags, why not reward me for not using it? Why not give me a discount every time I use my own bags? Corporation should take the lead and make the investment in educating consumers about the importance of sustainability. Isn't rewarding rather than punishing the consumers a more appropriate approach?

Furthermore I don't get what is wrong with using plastic bags. The problem lies in what you do with it. I am not sure how everyone is doing it but I need plastic bags to throw away the trash. If I recycle the plastic bags that I get in the supermarket, is that a big deal? Shouldn't the focus be on recycling for this case?

I would agree that every little contribution helps to save the environment but comparatively isn't using disposable plates and utensils a greater evil? Sometimes the problem isn't with the problem at hand. It is the mindset and the way to approach it that is screwing everyone else.

It is time people relook at the approaches to solving problems instead of wasting effort of with silly campaigns like return your tray, cannot chope the table, etc.

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Filed under  //   life  

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Join the blogger association

I am going to setup a blogger association. Who say it is not relevant? There will be tons of money to be made. Let me show you how.

Association meets with advertisers and companies.

Association: "I want you to pay me ten million dollars in advertising fees."
Companies & Advertisers: "Siao boh? Why should I do that?"
Association: "I am the official and authorized representative for one million bloggers in Singapore. Our unified group of professional bloggers will kill your products give an objective and credible review of your products."

Companies and advertisers shit in their pants and give ten million bucks to the blogger association.

Association then arrange another meeting with bloggers...

Association: "All of you need to pay $100 to join this official association."
Bloggers: "Siao boh? Why should I do that?"
Association: "I am the official representative for all the companies and advertisers. I can make you rich and famous."
Bloggers: "Eh $100 is expensive leh!"
Association: "You know, the cure for all this talk is really a good dose of incompetent management. You get that alternative and you'll never put Singapore blogsphere together again. You will have no ads on your page, your special invitation to preview events will disappear, your ads earning will drop, your reputation will be worth a fraction, your writing will be crap and your readers will become other people readers.

Bloggers shit in their pants, give the $100 and join the association.

And everyone live happily ever after and I am a couple of bucks richer. Shoik!

Keen to join the blogger association? The best thing is that there are no cliques or in groups. All are welcome provided that you get the invite and the approval from the association.

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Filed under  //   social media  

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Thoughts on using social networks for businesses

It has been a month since I last shifted from using the Ning platform and focus on using the Facebook Page. The Facebook Page currently has 350 plus members. Though it is still lesser than the number of members on the previous site, the results are pretty decent considering that the page has only existed for a month or so. Do note that using the number of members on a site alone isn't a really good matrix for measuring the performance of community sites but for the sake of simplicity, I am currently only striving to work on this matrix.

After trying to establish my own branded community site and subsequently use the Facebook platform, I have come out with a simple framework to share some of my learning points on how businesses can build a community site to engage with their customers.


I had used level of brand awareness as a variable on the y-axis and degree of customer engagement on the x-axis. Based on the 4 quadrants, I provide my personal thoughts on how businesses can use social networking sites (SNS) for their businesses.

Quad 1: Low level of brand awareness and high degree of customer engagement
Lets face it. Everyone has talk about engaging their customers but the truth is that it can be tough and businesses need to have resources to do it. Nevertheless, businesses can make use of existing platforms like Facebook, Friendster, etc to build up their brand awareness even though the degree of customers engagement could be low. Facebook Pages are fast and low cost to setup. Start off by getting existing customers to join the Facebook Page and business might be able to increase the level of brand awareness by taping on their customers network. Placing Facebook ads to promote the page does help as well. However without working on the customer engagement aspect, there is limitation on this approach. Nevertheless, considering the effort involved, this is pretty low hanging fruits that small businesses could easily grab.

Quad 2: Low level of brand awareness but high degree of customer engagement
For businesses with plans to actively engage the customer base, the choice between using existing SNS or creating your own branded community site is something worth thinking. There are pros and cons to either approach and it depends greatly on the business requirements for the community site. For example in the case of Clean & Clear (HongKong site), they have a few interesting applications for their user base and hence it might be worth doing their own branded community site. Hence for this case, a lot depends on how the business plans to engage its customers. Understand the requirement and evaluate existing SNS first before rushing to build a branded community site might be a more effective approach especially if businesses do not have adequate resources or the means to justify the ROI to build and market their own community site.

Quad 3: High level of brand awareness but low degree of customer engagement
If you already have a high level of brand awareness but currently have no plans to actively engaged your customers, the best approach might be to do nothing. Creating a community site is also creating a new touch point. Without the effort to actively engaged your customers and provide them with the right experience, a non engaging community site might be more harmful to your brand than having no community site at all. A better way would be to observe the trend, experiment and evaluate the various possiblities on how community sites could improve the business. Plan long term, establish measurement metrics and allocate adequate resources might be better than simply jumping on the social networking bandwagon.

Quad 4: High level of brand awareness and high degree of customer engagement
I think this is the ideal case for most businesses. In this situation, businesses should consider integrating its ability to engage its customers into other aspects of the organization such as CRM programs, product developement, etc. Some example sites are IdeaStorm by Dell and My Starbucks Idea where customers feedback are use to improve its products and operations. In this category, having a own branded community site would be better. There is more control over the branding and user experience, again refer to Clean & Clear (HongKong site). Having a own site also provides more flexiblity in terms of integrating customers infomation into other aspects such as marketing communication, offline purchases, etc.

Hope this entry from the perspective of a tiny business owner is useful in helping you plan your own community site. Do share with me your thoughts.

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Filed under  //   online community   social media  

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Why wall street and auto industries need a bailout


This comic explains it best even though it was drawn more than 15 years ago.

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Little Nonya and traditional media

The MediaCorp Chines drama, Little Nonya has become the most watched Channel 8 drama in the past 15 years with an average close to 1 million viewers over the month that it was aired.
 
I thought that statistics were pretty interesting. Based on most reports, most people are predicting the death of traditional media. Tiime spend on TV is declining which indirectly also resulted in the reduction of advertising spend on TV.
 
Despite the trend, Little Nonya broke the record in terms of viewership. Perhaps traditional media still has much to offer?
 
Social media, new media, digital marketing or whatever you call it indeed has great potential and marketers need to understand how to effectively use these tools. There is a growing trend in digital marketing but I think that marketers should not ignore traditional media completely. Rather, they should strive for integrated commuication using the various media be it new or traditional.
 
With the right approach, creativity and content, traditional media can still be an effective and relevant communication platform to reach out to targeted consumers.
 
In the case for Little Nonya, I believe viewers would pay attention to your ads especially if you are selling Rempah Udang. :) 
 
 
What are your thoughts? Is traditional media still relevant and effective? And by the way, are those Rempah Udang really that good?

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Looking back at 2008

I am not sure if 2008 had been a good or bad year for me. There were lots of disappointments but at the same time I learnt a lot from them.
 
The first half of the year I got involved in 2 major projects, a new outlet in Singapore as well as a venture at KL. Both projects did not perform up to expectations. The new cafe outlet at Downtown East was a mess and I had to cut it loose before being drag down by the losses. The venture at KL was alright. We did not made losses but neither was the reward anything to shout about.
 
I was really disappointed by the failures. I grab the opportunities but did not make the best out of them. I guess there is so much one can do running a business on a part time basis. I am just not capable nor do I have the bandwidth to manage my studies and the commitments required by these different businesses. My partners are also busy with their own career development and the whole team just lack the commitment to pull it off. On the bright side, I got to be thankful that I did not land myself into deep shit and that Pitstop Cafe is still alive and kicking.
 
Career development side was disappointing too. I thought I did well in the first few rounds of interviews with Google. Alas on the 6th round, there was totally no love nor chemistry with the interviewer and I knew that I had screwed the opportunity. Some interviewers are great. They can lead the interview and the whole session feels like having a good conversation with friend. For interviewers who don't like to talk much, I am completely screwed. I just not that active and comfortable in such situations. I really need work on my interviewing skills and learn how to market myself to survive in this tight job market.

Despite all the disappointments, 2008 has been a great learning experience. The MBA program has made me appreciate the importance of various disciplines in businesses. The 2 internships provide me with interesting insights on how big organizations operate. I had also gained hands on experience with web analytics as well as using various interesting online marketing tools.
 
2008 had past and 2009 looks tough. Balls have shrink due a bit with the various failures but again what I had experience is nothing compared to the hardship of many who are more adversely impacted by the financial crisis.
 
Looking ahead, I hope I will be able to be more focused and have a clearer direction in life. The exact plan for the year ahead is still hazy but my wife seems to be clear on what I should do. The first thing on my list according to her is to save up 10K to go on our honeymoon. Not exactly my priority but well at least there is something to strive for.

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Spring Cleaning

It is that dreadful time of the year where mum will nag non-stop about all the junk that i accumulated over the years. For this year she even set a "grounded" day where I am not supposed to be anywhere else except home. She really means business. Excuses about the need to go temple to pray, friends gathering, in-laws lunch, etc all fell onto deaf ears.

                   

Seeing that most of my decade old stuff would definitely not get to live another year in the store room, I decided to take pictures of them for remembrance. Interesting keeps over the years include:

1. Game manuals. I still have the manuals for some really old games. The DOS game Romance of Three Kingdom sure brought up fond memories.
2. Power supply & a telephone answering machine. Cool projects that I did during the days in Ngee Ann polytechnic.
3. Basic. The 2nd programming language that I picked up during my secondary days. Did lots of stupid text based games on that.
4. Handphone. Can't even remember when the hell I got this handphone. In fact, calling it a brick phone would be more appropriate.
5. Tamiya car. Wasted lots of my pocket money on this stuff. It was so crazy that we even spend money on special wires and do the internal coiling of motors ourselves.

I know most of this things are rather useless but they serve as anchor points to remind me about my past. I miss my junks!

How about you? What have you kept over the years?

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Filed under  //   life  

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