Advertising through storytelling
One of the effective ways to communicate ideas is through storytelling. Using storytelling in advertising can expensive in terms of production and media cost. However online video sites like YouTube can be a cost effective channel in "distributing" these ads that are longer in nature.
When it comes to storytelling in ads, I really like Thai ads. They have a great storyline, emotional and communicate the brand message in a memorable yet relevant way. Below are some of my favorites. Anyone knows the agencies behind these ads?
Pantene
"My Son" - Thai Insurance
"My Girl" - Thai Life Insurance
Cheers
The trend maybe moving towards more active engagement with customers but traditional way of communication like commercials can be very effective with the availability of new media formats like online, mobile, etc. Apart from launching "social media" marketing campaigns, a well executed commercial on the right format can be a possible alternative for brands to "engage" their customers.
