WeeKee Today

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Don’t touch me until you wash your hand

mrbrown recently did a really hilarious parody of the Wonder Girls 'Nobody" in their recent podcast about the habit of washing hands.


Not surprisingly, someone actually did a remix of the podcast with MTV and sing-along lyrics. 



The mrbrown team really has amazing talents! This song is definitely a more sticky and memorable way of spreading the message about personal hygiene compared to NEA run-off-the-mill boring posters.

So if you enjoy it, do share the video with your friends and do your part in keeping Singapore safe from the spread of H1N1.

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Filed under  //   creatives  

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Not cool enough for a Mac

I have not used a Mac but always hope to have the extra money to spend on one. They look really pretty but also really expensive.It is more like a luxury item for me. Just like the ad, at this moment in time I am just not atas enough for a Mac. Hopefully in the near future I get to have one too! 

I think the recent Microsoft Ads are really not too bad. They definitely take on a more humble approach compared to the Apple ads.

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I'm a PC adorable advertisement

Macs might be better products but most of the time success also comes from the marketing efforts that shape consumers perceptions and influence their choices. The below ad is a pretty interesting attempt by Microsoft to counter the negative perceptions generated by the "I'm a Mac" ads from Apple.

 

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Filed under  //   creatives  

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The Making of Pitstop Cafe Photo Wall using Deep Zoom

One of the most interesting features of Microsoft Silverlight technology is the Deep Zoom, originally codenamed Seadragon. What it does is that it break down an image into many small pieces of varying resolutions. When view from afar, a low resolution image can be used without the loss of details. As one zooms into an image, higher resolution of the image will be streamed in, providing higher detail. You can observe this feature in action when you use Google Earth.

Anyway Microsoft has a free tool known as the Deep Zoom Composer that allows one to easily create such images. Hence I decided to create a giant image of all the photos that I had taken at Pitstop Cafe for the past 3 years. The tools required are pretty easy to use. You can refer to this excellent guide on how about doing it. The tough part was actually organizing and managing over 6000 plus images. You can check out the photo wall for the end result.

However, there are some learning points that I like to share that will hopefully help to make your implementation even easier.

  1. Working with 6000 plus images can be slow when everything is in one folder. You might want to first plan on how you want to categorize the images and have them placed in different folders before commencing on the project.
  2. I had problem importing and working with an image that is at 200 MB size. I ended up splitting it into 4 images of 50 MB and it work fine. So if you encounter similar problem, you might like to try to use AndreaMosaic software to split up the image first and stitch back again using the Deep Zoom Composer.
  3. When you are removing an imported image from your Deep Zoom project, apart from deleting it in the project workspace, you will also need to manually delete the copy of the image file from your project folders. Otherwise you might encounter problems with importing an image in the future that has the same name.
  4. Microsoft Silverlight Streaming site is the best site to host. It is free and it gives you a 10 GB hosting space! One problem I faced during the deployment stage is that the upload feature does not have a progress indicator and you are left wondering if the upload is actually taking place successfully. I tried to upload a 500 MB file and leave my machine running for a few hours. At the end of it, I got an error message but surprisingly the whole file did went through. Hence when you see an error page after uploading for a period of time, check on your application status on the administration panel first before repeating the upload process.

In conclusion, it is easy to get started on doing your own Deep Zoom project. The tools really simplified alot of the steps involved. For those who are more technically inclined, you can also easily export and modify your Deep Zoom project using Visual Studio or Expression.

Useful links:

Hope this is useful. Do check out the photo wall and give me your comments.

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Filed under  //   creatives   silverlight  

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Disney decides to dedicate the magic kingdom just for me!

I got a nice surprise. It seems like Disney has decided to dedicate the magic kingdom just for me! Don't believe it? Check out the news report below.

Great use of technology to incorporate personalization in its marketing communication. I have no doubt that this piece of work will go viral soon.

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Filed under  //   creatives   crm  

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Women feel safe with men who smoke


A very creative ad shared by a classmate which sparked off an interesting discussion on it. My personal opinion is that though the ad is impactful, I doubt it is really effective. It left an impression on me because of the clever way it communicates the message instead of the message itself. 


Nevertheless, it is a very refreshing approach for an anti-smoking ad. What are your thoughts?

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